I would like to buy a set of image ads created for the use on Google's display network. For the contest it's enough to create one ad in the measurements 336 x 280 (large rectangle) and then copy the style to the other formats.
The measurements of all formats are:
468 x 60 Banner
728 x 90 Leaderboard
250 x 250 Square
200 x 200 Small square
336 x 280 Large rectangle
300 x 250 Inline rectangle
120 x 600 Skyscraper
160 x 600 Wide skyscraper
320 x 50 Mobile leaderboard
The file size limit of each ad is 50KB and the accepted formats are gif, animated gif, jpg, and png.
The target market is Germany.
Deliverable should include either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).
The ads should show the customer that he can name a star on the website. Phrases that might work well are "name a star", "buy a star", "buy a real star", "gift idea", "give a way a star", "your own star" etc.
The style can be somehow dreamy, celestial, present and surprise like. You can come up with your own ideas as well.
The ad should have a clear call to action, e.g. a button in a bright color saying click here. It should also include the logo of "Sternkaufen24.de", which you can find at the top left corner of the website.
In the attachment you can find example ads of competitors.