I'm an online advertising entrepreneur with nearly 10 years experience in online travel. I've built successful companies on the "work hard, play hard and have fun" method. I can be demanding on timeframes and responsiveness but I'm very loyal to folks that have been good to me. This is one of many projects. If it works, I may scale your work over to other brands and projects. I have other brands ready to build out as well. If your brand can make people hungry to come back to the website and book a great travel deal, we have a bright future ahead of us.
Keep in mind this is a retargeting campaign. We want to get viewers who've been to the site back to it. The audience for initial visits is online travel planners who want to get a great travel deal online. (Who doesn't want a great deal?) 25-54 with a household income of $50k+. These customers who have already been to CheapFlightNow once and didn't quite find the right deal the first time. These customers, 1)have visited the site before, 2)are looking for a great deal and 3)have a sense of humor and think travel planning is fun. Messaging should center around ways to get them back to the site.
We're looking bright, fun designs and animations to drive users to come back CheapFlightNow.com and book their travel.
Yellow / Orange/ Red are the preferred colors to inspire people to come back and book at CheapFlightNow. Lets keep it balanced with some cool colors so it doesn't look like its on fire. :-) Please use the design elements on CheapFlightNow.com as the starting point. Can provide design files if needed.
The message is simple: "Cheapest Airfares Anywhere!". "New Fares added every minute." "Come Back and Take $10 Off" We could animate those three phrases but it's OK to innovate on that messaging if you think it will drive higher clicks and conversions.
We'd like to design 300x250, 728x90 and 160x600 banner ads.
Some Ideas for you:
*Would make sense to have a little coupon badge that says "Sale take addl $10 OFF"
*It would be fun to animate the cute little CheapFlightNow.com airplane logo. Perhaps an animation with some puffs coming out of the engine would be nice
*I also like a flashing "Go!" button (next to the $10 OFF badge like the website)
Want to keep it Cute, bright, strong message focused on saving money on travel.
Would like to see a lot of eye-grabbing animation so that the ad gets attention. Maybe the little plane flies on to the screen, winks at you and says "remember me? come back and save!" It all up to you.
Look forward to seeing your ideas!