The target audience are typically expats who send money home to their family on a regular basis. We are looking at gen x and millennials for this campaign.
To drive conversions
The final goal is to show how the expats/millennials have the chance to feel connected to their life back home with the support of their families/by supporting their families thanks to solutions like Azimo.
Describe what you want designed
• A set of images for both Instagram and Facebook.
• We want to the posts to be emotive and evoke a feeling of family nostalgia/ be reminiscent of good times with friends and family. When considering family, please consider a ‘modern’ family, and not the traditional family. This ‘modern’ family, can include friends that may be considered family to the individual.
• Resolution: 1200x628 pxs, 1080x1080 pxs. Please see more specs here: https://www.facebook.com/business/a…gle0=Photo
• Format: PSD, EPS, AI (open files as we need to always adapt ad copy in the image)
• Include the Azimo logo, Azimo custom font and the design guidelines, all attached.
• Please use minimal text and use the Facebook text checker to ensure that the amount of text won’t affect the performance of the ads: https://www.facebook.com/ads/tools/text_overlay
Attached you find in an image the main overall selling points for Azimo as a money sending service
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