Create a Lovable Character for Our Banners

Map Sherpa by PracticeLight

We are an internet marketing firm that helps specialty medical practices with all aspects of their online marketing and reputation management.

This banner project is for a new product that we will sell our our main site and also at http://mapsherpas.com

Map Sherpas is an online self-study course that teaches how to get your medical practice to appear in the local Maps on Google, Yahoo and Bing. We picked the name Map Sherpa to convey that the product is an "expert guide" that will "show you the way" and all you need to do is "follow the experienced leader".

Independent medical professionals especially dentists, optometrists, chiropractors, and cosmetic surgeons.

Generally a serious crowd that values evidence and proof and dislikes hype and exaggerated claims.

We want an image and message that conveys trustworthiness, honesty and integrity.

Product:
Map Sherpas is an online self-study course that teaches how to get your medical practice ( think dentist, chiropractor, optometrist) to appear in the local Maps on Google, Yahoo and Bing. We picked the name Map Sherpa to convey that the product is an "expert guide" that will "show you the way" and all you need to do is "follow the experienced leader".

Design Goals:
These will be used as advertisements so the main goal is to be novel and eye catching. Ads that evoke a strong emotion are preferred - either humor, curiosity, compassion.

Design Requirements:
1) The design should include a sherpa character that you create. The sherpa character should convey that he is strong, confident, trustworthy and responsible.
2) The design should include the text "Free" and "Learn Map Sherpa's #1 Secret"
3) The design should include the iconic Google Maps A Push Pin. See attached example.

Final banner ads sizes needed:
728x90 Leaderboard
250x250 Square
468x60 Banner
120x 600 Skyscraper