Please design a banner for our 'Postdoc Career Success' program (and we are looking for a new designer to work with).
This banner will be used for marketing the program both on the website as well as (in modified form to suit format) in print (pull-up banner, brochure).
- Words on banner: Postdoc Career Success (big print) 'a program by PostdocTraining' (smaller print)
- Banner should look similarly fresh, clean and simple as the existing company logo and the program banner for Career Control for Researchers (see images attached and company page at http://www.postdoctraining.com).
- Banner should echo elements of the parent branding (such as colours), and - for example - can include elements of the brand logo pictorial mark (such as the ‘road’ like feature at the bottom of the PostdocTraining pictorial).
- While the target audience tends to be of the rational and often introverted type it would be good to have soft, possibly people-based elements in the design, especially showing that this program involves personalised support and mentoring. Pain points of our clients are intense competition, isolation and lack of guidance for career decisions - so guidance and support are key elements of our services.
- Postdoc Career Success Program (PCSP) banner should be noticeable different from ‘Career Control from Researchers' program (CC4R) banner - as a guide (compared to CC4R) PCSP is the more expensive program, is for slightly more senior researchers, it is a more comprehensive and longer program, involves mentoring and more personalised support. CC4R has a grid in the design to signify its main aim to create a career plan. We are looking for your creative ideas of what would be good key design elements for PCSP.
- Don’ts: target audience does not respond well to corporate images (dollar sign / money as sign of success; suit and tie etc.)
- Colours: brand colours are Green RGB 104, 201, 40 / Blue RGB 94, 136, 206. Both blue and green with linear gradient in logo. Black of logo writing RGB 61,61,61).
- Banner size: to suit web: 940px wide and 120px high (hight can be increased a little if needed for design). For consistancy we would like to use this banner (or a version of it) also for print (brochure, flyer)
- File output: So it can be edited in Illustrator CS3.
Really looking forward to seeing your great designs!