******NEW NOTES FOR ALL DESIGNERS*****
Master Notes for every designer—specific/personal notes may follow.
Your ability to follow the directions will factor into my final
decision because you are all quite skilled. You may also note that
whoever wins will likely get other jobs from me. I have several more
projects that need doing in the near future. I may end up working with
more than one of you as well, depending on how this goes. I’m going
to need business cards, bookmarks and web pages as well as other ads.
Read very carefully please:
1.) Simplify and declutter. Nothing unnecessary to distract the eye
from the message.
2.) Change the text across the top to: “TWO WAYS TO WIN.” Make
that stand out in some way, either with bright, bold text or a bar
across the top of the ad. (note the change in wording!)
3.) The prizes MUST dominate the image. Most of you need to enlarge
them. Again, keep it simple. People will recognize what they are.
4.) My book should look like a book (as Galeto has done—good work!)
but should be larger (More like the size Melanie D has used—thank
you!) Again—the prizes should dominate, but the book should be
noticeable, though not the hard sell, here. Remember this will be seen
on phone screens. This is for Twitter.
5.) The headline AND the text about the sweepstakes need to be
married/related some way—either with color or font.
6.) The text about the prize options: (needs to be related in some way
to the headline) Each option needs a number. NOTE THE CHANGE IN TEXT
for option 2. Like this:
1 Retweet this tweet to be entered to win a 16 GB iPad Air 2.
2 Follow the link in the tweet to qualify to win an 11 inch MacBook
7.) Perhaps the word “and” in the middle of the graphic to
emphasize that there are 2 options. (optional, depending on how it
would work with your graphic.
8.) Color schemes should stay with my branding and be eye
catching—specifically blues, pinks, purples and black/white,
possibly with pops of other colors—pull from colors in the book.
This needs to flow well with my brand
9.) CHANGE the text at the bottom to: “This sweepstakes sponsored by
Blue Bedlam Science Fiction, publisher of the Amazon #1 Best-Selling
Science Fiction Adventure Novel: FLUENCY”
10.) To save on distractions you may decide to delete the blue bedlam
logo. It may make the image too busy.
11.) I realize these are a lot of changes. But if you work in
advertising, this is pretty typical stuff.
Good luck! Enjoy the process!
These are the sites where you will quickly get a feel for my personal
My site: http://www.JenniferFoehnerWells.com (click around on the
various pages to see different images I use)
Also, there are multiple versions of the blue bedlam logo--some all
black, some all white, so grab the version you need for your color
I'll leave it to you to get a workable image of a macbook air and an
ipad air 2.