This will be the first design project of many as we look to customise
the whole site, so we would look to work with the winning designer or
The banner ad size is 840x240.
We need 3 banner ads designed to convey our 3 most important messages
to our users and visitors, that will be rotated on the homepage of our
We'd like the 3 banner ads to work together in terms of design and
flow as they'll be rotating constantly one after the other. They don't
all need to be exactly the same, but must flow and have some kind of
relationship to one another and the site. As for the design of the
banner ads, the creative is completely up to you, as long as each
banner ad portraits a strong message/call to action and conveys
exactly what we're asking for.
The first banner ad will be tailored to Private Sellers who may have
old instruments lying around at home, not being used and people
looking to sell their secondhand instruments. The banner ad must catch
their attention, make them think about selling their secondhand
instrument and then encourage them to do it on our site. Not only do
it on our site, but do it for FREE by using the coupon code "tell a
friend". See the current banner ad if you're unsure of what i mean.
Please use the following text as the headline on the banner ad. " Get
something back for your un-used instrument today."
The second banner ad is to target the Music Retail Stores who aren't
using the site to list on currently. The banner ad needs have some
- Industry specific platform advertising your instruments and store
to your direct target market.
- Free 3 month trial with no commitments.
- We set up your account and upload all your inventory for you.
I'd really like the imagery of the banner ad to get retailers who may
be struggling or retailers who may be skeptical, to make them think
along the lines of "what's the harm of having a go, let's do it".
Please use the following text as the headline on the banner ad. " Are
you a Musical Instrument Retailer?" "Start getting more leads,
customers and sales today!"
We would like the 3rd and final banner ad to encourage visitors and
users to the site to tell a friend about our site. Whether they know a
friend, family member, fellow student or even someone who owns a
musical instrument store` that is looking to sell their own instrument
or buy themselves a new instrument, we want them to tell that person
to check out our site first. We want people to start telling their
friends and family, "wow you should see this new musical instrument
site i came across the other day, it's insane". This is what the
banner ad must convey.