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We provide academic/standardized test tutoring services to middle and high school students. Our main area of focus is helping students prepare for the ACT and SAT college entrance exams. Our target consumer is a suburban mother of college bound students. They are affluent, well-educated and focused on providing the best for their children.
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We are looking for 300 x 250, 300 x 600, and 160 x 600 ads for a digital retargeting campaign for the month of February. With spring test dates in April, May and June, we are attempting to convey urgency (in the parent’s mind) to sign up now, so that the student gets the attention they need during the tutoring process. We are not offering any financial discount at this point, so we are hoping the creative treatments/copy will help to create the urgency a discount deadline typically would. We are open to a variety of treatments, with or without images to help drive home the messaging. We would want to have a “Learn More” call to action as a part of any of the pieces.