We need the full suite of Google Adwords Top Performing Display Ad sizes for banner ads for Australian-Lamb.com
You can find Google's Top performing display sizes here: https://support.google.com/adsense/…2621?hl=en
The text on the ad should be similar to the ads below. If you feel you have a better take on the content, please feel free to be creative:
1) Delicious Lamb Recipe
Get a free recipe book today and
learn tons of delicious lamb recipes!
2) Healthy Lamb Recipes
For the best lamb meat recipes,
check out our free cookbook today!
The client would like to drive users to the site, and once they get there, they would like them to download a free recipe book. The ad needs to convey that Australian Lamb is delicious, healthy and that there are many tasty recipe options. The recipe book is free, so that should be highlighted in the ad.
Seeing as these ads are geared towards getting users to sign up to receive a recipe book, these ads should be geared towards homemakers and housewives. These members of the household do most of the grocery shopping and cooking for the household.
What's the single most important thing to say or show to achieve the objective:
This is a free Recipe Book for a tasty, healthy product.
What are the supporting rational and emotional reasons to believe, to try, to buy? What are the 3 to 6 most persuasive things we should say or show:
1) This is a free recipe book. 2) Australian Lamb is a naturally good-for-you food packed with essential nutrients. 3) Australian Lamb is an all-natural product—no artificial additives are used in production. All our lambs are naturally raised on lush green pastureland. 4) Australian Lamb is the perfect food for grilling out.