Dear designers with a knack of social media!
To promote my novel, I need an image for a Facebook ad that really rocks. The book is a quirky romantic comedy, written in German (my native language) and published in June 2016. Look here:
As you can see, it has generated some really good reviews, but sales could be better. I have done some marketing using the image of my Facebook fanpage cover, which you will find attached. I'll also attach the ebook cover. I (and my readers!) really like the cover and Facebook cover, but the latter does not seem to work as an ad on social media. It generates only a modest number of clicks to the book's Amazon sales page, but hardly any sales. No good.
Then I read this article (please read it, too) : http://www.thecreativepenn.com/2016…-beginner/
Maybe the very green image of the Facebook cover does not convey the genre clear enough? But what kind of image would? This is where you come in!
I need an image which screams: Love Story with Happy End!
It’s a love story with a twist, yes, but the twist is visible in the cover, I think, so the cover should be visible in the ad. Or should it not?? Maybe the impressive scenery of part of plot would be useful in the ad. Look here:
A (smallish) budget for stock images is possible.
The challenge of this ad: The target group is not so easy to define. 25-year olds have enjoyed my book and 80-year olds and anyone in between, women and men. It is a romantic comedy, but a smart and witty one. Brainy readers love my book. But not only academics! I know from the reviews and from other feedback that you don't need a degree to like it, not al all. Common sense is all you need.
Please let your imagination do it's magic and make the ad approachable and enticing! And, erm, succesful!
Here is the book's blurb in English:
Maike was sure she had well enough on her plate: No man, no child, no secure job, and that at 35. But things can always get worse, and they do. The slightly uptight journalist blunders into a time tunnel and ends up in stone age, together with a pompous professor, a lower-class granny and a long-haired outdoorsman. Maike and her quirky companions have to face serious challenges. How do we survive in the wilderness without central heating? Where does the food come from when there's no supermarket? How do we find out whether our new neolithic neighbours want to eat us or meet us? But soon Maike has something even more pressing on her mind: How do I shave my legs for a very promising date?
And here is some more about me and the book:
I am Julia Jenner, have been working as a scriptwriter for German TV for over 20 years, mainly for family series' and sitcoms. (Yes, there is such a thing as German sitcom. One show I've written for even won an Emmy Award…) After having written a novel with a big publishing house, this is my first novel as an indie writer, and I love the creative freedom.
Due to all that sitcom writing (and probably also because of my nature), the tone of the novel is funny, quirky and witty. The story is a wild mixture of the brainy and serious on one hand, and the down-to-earth and silly on the other. One of my readers called my style "Jane Austen meets Naked Gun".
For the book, I have done a lot of research on human pre-history, hunters and gatherers in Middle Europe, the beginning of farming and about surviving in the wilderness. But this stays discreetly in the background. The tone is light and approachable. My readers called the novel entertaining, very funny and heartwarmingly charming. It has a happy end, without being cliché-ridden or kitsch. (Or if it is kitsch, so be it!)
The heroine is the 35-year-old Maike, a true control freak, frustrated in love and in her profession. Ending up in a forest with no sanitation after a inexplainable, unlogical event like a time tunnel is her worst nightmare come true. But she is also a fighter. She decides to survive. But it's a real challenge after she lost everything that used to define her: her education, her job, her social security number. Her lesson in the story: Loosen up! And get yourself a man.
Much happier in the woods is Gregor. He is quiet and shy, loves nature, has been on bush craft trips to Canada and his hobby is stone-age re-enactment. His wilderness skills come in very handy here in the woods. His lesson to learn: Trust yourself and others! And get yourself a woman.
Professor Dr. Rudolf Haberdank is an incredibly arrogant, internationlly acclaimed archeologist and knows everything about stone-age in Middle Europe. Only all this theoretical knowledge is suddenly of no use. He tries to hang on to his big ego and his sense of superiority. His downfall is steep. His lesson to learn is: Be humble!
Ela Brattke is a loud and voluptuous lady in her sixties, with no formal education whatsoever, but with a big heart, a quick mind and courage enough for all. She has no lesson to learn, she already knows what's important in life.
Only about a good third (the middle) of the book actually takes place in the Neolithic, the period when man (and woman) started to add farming and animal husbandry to their traditional lifestyle of hunting and gathering. The last third of the book is after the four blunder back into their modern-day lives.
They are all changed. And Maike, who previously had fertility-issues, is pregnant! By a fling with a hot hunter she met in the forest. By a suspenseful and endearing turn of events, she gets together with Gregor. And also Ela and Rudolf discover true love.
The story is not a tale of classical time-travel. Our heroes do not immerse completely into an historic period as if they belong there. The point of view is always from the four heroes from our modern times. A few neolithic characters do appear and interact with our heroes. And they are surprisingly normal. I deeply believe that humans have always been humans. They joke, they gossip, they cry, they party, they care about their place in society and the look of their hair, they try to manage their daily challenges, and they try to be happy.
Please avoid all stone age clichés in the ad! No unkempt brutes with messy hair! No bludgeons, or dinosaurs (very wrong period!) or caves! Maybe no human figures at all??
I would like the ad to be uncluttered and stylish and it should promise intelligent and heart-warming entertainment. At first sight, it should convey love and pre-history (in a positive way).
I am looking forward to your ideas! And I apologise for this not-so-brief briefing.