Everett Jewelry is a brick-and-mortar jewelry store in Louisiana. The store deals in fine jewelry, and also does some purchasing of gold, diamonds, and other jewelry as well.
One of the advertising hooks is an armored truck, which is referenced in their radio ads, as well as other advertising. This truck is always parked in the store parking lot, and needs to be updated to be eye-catching and interesting, as well as serve the dual purpose of displaying some advertising information.
==> The design should be fun and funny!
==> The design needs to incorporate the company Logo (this, and other helpful materials, can be seen here: http://teverett.alphachannelgroup.com/contest
==> When the design is complete, it still needs to look like a armored truck.
==> Would like to have some of the following images: diamonds, gold coins or bars, diamond rings, jewelry.
==> The phrase “We buy Gold” somewhere on the truck - - NOT the main theme - but still where it can be seen.
==> Something fun, like the phrase “Everett Jewelry Armored Car Company” on the doors.
==> Other fun ideas. For example, serial numbers on the sides of the truck.
==> On the back side we can have “We Love Gold”