We want this ad to POP. Bonus if it has animations or slideshow or graphics to draw people in. Our goal is to have people go to our webpage for more information and ultimately sign up for a membership or at least brand recognization so that when they are sick or injured, they remember us. Our website is http://www.lxmedical.org
Our major goals are for people to trust us, know us as a premium service, and be excited about what we are offering. Our TARGET is working families (mostly the working mom), who would love the ability to have access to high quality healthcare in their home, on their schedule and at their convenience. This service doesn't exist in the Minneapolis - St. Paul area of Minnesota, we want to unveil it with a bang.
We are a healthcare company, but we want to do things differently. We are highly client driven, and we want this ad to show that we don't fit the typical medical mold. We are better, more convenient, higher quality, etc.
Lots of creative freedom to the designer.