UPDATED: Please see the attached sample ad to get an idea of our vision. We like fresh, clean looks with bold visual elements.
The purpose of the ad is to grab attention with one strong visual element and some clever, catchy wording. The goal is to present a "call to action" to sign up for a free trial on our website, without being too sales-oriented.
Ideas from the team for a visual have included a nutrition label, a great-looking food item broken down by calorie counts, etc. Something catchy and attractive to the eye.
We are very open to your creative ideas! We want to promote http://www.foodcalc.com but also direct them to this site to sign up for the free trial: http://www.menucalc.com/freerecipeanalysis.aspx
We are looking for a pair of full-page ads to use in rotation. They can compliment each other or be vastly different, whatever you want to present. It would be a full page ad, 16.5” W x 10” H, Flash or .pdf files are preferred, jpeg or gif files are accepted.
We need to submit the ad no later than Wednesday, March 16.