Banner Ads (within email campaigns)
WE WILL BE SEEKING A FULL SERIES OF ADS FOR UPCOMING WEEKS (SENT 7 DAYS PER WEEK)
We want to be the leader of email campaigns in the floral industry -- we like “NEW” - CURRENT DESIGNS/BACKGROUNDS, Flowers only often does not say enough.
We deliver flowers, but customers want to deliver EMOTIONS -- THE MESSAGE IS OFTEN MORE IMPORTANT THAN THE FLOWERS!
We like to evoke 'FEELINGS' in our BANNER AD.
We like to make people THINK - such as the attached that makes the customer think twice -- “oh, I DID forget to order flowers yesterday”
Think: images of People as background of each banner
* Banner must represent all floral occasions - not only bday for example.
* Promo: 20% sitewide savings (or 20% off, save 20%, etc.) MUST BE PROMINENTLY DISPLAYED
* Connecting flowers with the emotion - Not only flower ads--
* The message customer sends is all emotional --they are trying to receive some type of emotion by the recipient (no matter the occasion) AND are anxious to hear from the recipient
* Call to Action REQUIRED, such as ORDER NOW, SHOP NOW, GET THIS DEAL
* Reference that the sale applies to "ALL delivery dates".
*600(w) x est. 700(h) -- slight room to adjust height. -Cannot be wider.
* Contemporary/new styles of call to action buttons
* Some new/rustic style okay
* The tone of color and design should generate some type of thoughts, emotions to encourage someone to send flowers.
*Sense of urgency options -- ie, ends at midnight, flash sale, share this with friends and family all weekend etc.
BANNER AD THEMES TO CONSIDER (email subject line is added to give the ‘lead’ into the theme of the ad):
Email subject line: Spring forward $10 all weekend, then adjust the clocks!
Banner ad text: Daylight Savings Sale! Save $10 all weekend
Promo: 10$ sitewide
Email subject line: Hurry, 20% off ends at midnight
Banner ad text: Beautiful flowers and a great price
Promo: 20% sitewide
Email Subject line: Vibrant spring flowers have arrived, under $37.99
Banner ad text: Spring is in the air!
Promo: Save $15 Sitewide
Email Subject Lines: Don't forget to order the flowers, it's important.
Banner ad text: Weekend Sale
Promo: 20% sitewide
Email Subject Lines: Want to add a personal touch to your thoughts? Add these to your message for Under $35
Banner ad text: No matter what you want to say, say it for Under $35 today.