Corporate identity is who you are as a company, including corporate design, company culture, values and internal and external communications, creating an overarching identity for the whole company. Brand identity is the collection of elements that a company creates to portray an image to its customer.

A large corporation has one corporate identity with one logo, one set of values and company culture, but it can have hundreds of brands underneath that corporate umbrella, each with an individual brand identity.

Corporate design refers to a company’s visual identity, including logos and taglines, colors and fonts etc.

What's the difference between brand identity and corporate identity?
Check out our article on corporate identity!
Learn more about it here.