We would like to avoid cliches and overused imagery for books in this category. To that end, please avoid defaulting to:
- eggs (human, chicken or otherwise)
- crazed women
- martini glasses
- pregnancy tests
These would require an incredibly creative, intelligent treatment to stand out in the market. There are no limitations on colour scheme, but please avoid simply defaulting to blue and pink. These are overused as well. If these colours are incorporated, there must be a clear (and effective) reason for doing so.
To give you a better sense of the book’s content, this is a list of some of the treatments (standard and alternative) that the author tried herself and mentions in the book.
- IVF (the main medical treatment used)
- Chinese acupuncture and medicine
- Reiki (including past life regression)
- Art therapy
- Vision boards
- Fertility yoga
- Speaking to dead people (psychics)
- Immune testing
- Couples counselling
We toyed with the idea of styling the cover as a turn-of-the-century apothecary label (see attached examples), but to make this work the designer would still need to come up with a simple, conceptual image to tie it in. Designers do not have to work with this concept, it’s just a possible inspiration.
OUR KEY CONSIDERATIONS
Above all the cover must: work with the title, be original, and stand out from the crowd. Our preference will be for covers that achieve this in line with the guidelines we’ve set out above.
The attached examples – "One Good Egg", "Why Mummy Drinks", "Middle G" and "The Art of Sleeping Alone" have been chosen to reflect the simplicity and modern feel we are looking for.