The logo will be trademarked, so any work you submit must be wholly original. Although obvious, this is an important point as the last time we ran this contest the winner had in fact submitted the trademarked design of the Chrysler Plymouth. I'll post files later that show you the previous winner's entry and the design he plagiarised.
All finalists will be screened through TinyEye, Google Image Search and the UK Registered Trademarks database tool, to avoid any nasty surprises and ensure originality of work.
In terms of what we want from this design, we are looking for a subtle, classic design that employs classic typography and a memorable image, but will also accept word only designs and emblems as well.
We are not really interested in the following:
- Abstract ships or highly abstract designs
- Highly technical representations of yachts
- Any entries that can't spell the company name correctly
- Designs that look as if we target a child reader only
For your notes, Cape Dory is a yacht, not a place. If you want to use the image of a yacht, do an image search of a "Cape Dory 33", that's what the company is named after (not a huge 50 sail warship).
So, the winning design must reflect that we are a serious, traditional, mature company.