It has to be a logo that identifies and recalls:
•a set of activities: lab, training, programming/coding
•a specific age bracket: children (both sexes)
•an interesting option for all those who see themselves being in a lifelong education path and want to challenge themselves, including adults.
The target customer is a member of the “digerati” generation, very familiar with the use information technology at large, but has no knowledge of how it works: how to write, read, and especially think in computational terms.
At the core of all the teaching and training are fun, play, and excitement in learning how to translate in animated stories, robots, music, video games ones imagination and creativity.
The teaching is carried out by computer scientists and experts (Masters) by applying an appealing teaching methodology, which aims to train the creativity and freedom of thought of the Master Coder of tomorrow.
The logo must inspire a form of institutionalization (no script), but at the same time be able to recall shapes and/or colors and/or icons of the world of games, constructions, and imagination.
Somehow it has to be a brand one can play with".