We are a company importing cut flowers from overseas (mainly roses from Africa and South America) with a 40yrs history. Our business is exclusively b2b as our costumers are retailers, wholesale markets and florists, most within Europe.
We also import other flowers, greens and vegetables.
Quality and Fair Trade are important to our success.
Our company name is ‚agrotropic ag’. Our current CI consists of the written brand name in green and white letters (see documentation), the ‚triple-a’ logo and the font ‚Century Gothic’. The triple-a is currently not in use anymore.
(As you can see) our CI looks a bit old fashioned and thus we would like to refresh it. We are not looking for a completely new design. Actually what we are looking for is a refresher for the brand name design and a logo that can be used instead of the full company name. Of course, the logo can also be a part of the brand name.
Please go with ‚agrotropic’ and ignore the ‚ag’.
Written brand name: we would like to evolve the written brand name to a fresher, more contemporary look. The color is meant to stay green, but it does not have to be the exact same RBG (60/139/115).
Unleash your creativity. Has to combine with the brandname but also be independent.
We like the combination with RGB 37/42/58 as in our Homepage http://www.agrotropic.ch
Organic but simple. Fresh, but in the tradition of our company’s history
I know, this is a tough one. But I'll give my best in giving you fast and specific feedback on your work!