We cater to the modern upscale millenials who live in big cities.
Our website is http://www.furlenco.com.
The logos we love are 1) AirBnb 2) Uber's OLD logo (not their new one!), 3) Beats by Dr. Dre, 4)Nike, 5)Spotify, 6)Soundcloud, 7)Volkswagen
Please see attached for an additional brief detailing the company and it's branding/target audience.
1) I want the design logo to reflect the yin and yang personality of the brand. For instance - it is a strong design brand and a friendly and approachable consumer brand.
2) While designers thus far have worked on the stylization of ‘Furlenco' - nobody has really put in much thought into the logo element as such - which is what provides differentiation in a cluttered space.
3) We want the brand to clearly reflect the message of ‘feeling euphoric about coming home everyday’.