Inspire, is an Agency, created to celebrate the gifts discovered in the creative collaboration process. As an agency we strive to cultivate and craft meaningful partnerships between artists, brands, and consumers - utilizing Film and Experiential Activations as the primary vehicles for expression.
That context is important because the logo needs to “feel” like and represent what I described. The companies name is “inspire” but beyond that – we’re never going to use that word in our communication or description of what we do. Ideally the Logo evokes an aspirational, idealistic, fun, experience that speaks to the “dreamer” and “big Idea” inside of us all.
We envision the logo being the word “inspire”. Initially we imagined the “I” being a stick figure – like a stick figure made from matches with a flame for the “dot” on the “i”. I want the “I” to be a caricature like image/symbol that stand alone and function as a mascot that can be place on business cards, e signatures, web sites, and apparel but also has the capability of being animated for video projects.
The attached image made me think beyond the “I” being a stick figure. I’d like the “I” to have more of a “humanity/caricature” look.
Origins of the words Idea and Inspire
The word idea comes from Greek ἰδέα idea "form, pattern," from the root of ἰδεῖν idein, "to see.
Old French enspirer (13c.), from Latin inspirare "blow into, breathe upon," figuratively "inspire, excite, inflame," from in- "in" (from PIE root *en "in") + spirare "to breathe" (see spirit (n.)).
Inspire means to excite, encourage, or breathe life into. Inspire comes from the Latin word that means to inflame or to blow in to. When you inspire something, it is as if you are blowing air over a low flame to make it grow. A film can be inspired by a true story. Studying for your test will inspire confidence in you.