I dont care about facebook cover or letterhead. I want what is listed in the brand guide when you just get it. Im not sure why there is a difference in that vs logo plus brand guide.
Know your logo font? Do you have a standard fallback font for online usage? This guide will include all of your typography details in an easily sharable PDF document.
ALSOOur values are:
When engaging with @art, we want people to feel:
Creative (Confidence) - We want people to feel so inspired by the artists work, their story, their craftsmanship that they have the confidence to lean into their creative side and not be worry about how good it is. We believe this will lead to your passion
Curious - We want to people to feel curious to explore, curious to ask questions, curious about what is possible and what is out there. You’re excited to learn more about that artists technique, or what the food tastes like in Argentina. Curiosity is the first step to being educated.
Community - We want you to feel cool, cool because you learned a new story to tell someone at dinner, cool because you saw a part of the world, or a technique that only those on @art now about and you heard it here first.
When they think about our brand, we want to be:
Innovative (Creative) - we are constantly think outside the box on how to articulate, present, explore and do things. We respect tradition, but we are always looking for a better way.
Credible - we know what we are talking about, we have the inside scoop, and we dont believe you need the credentials to do so
Approachable (Community) - we are welcoming, we dont talk down to you, you know that with us we welcome anyone who is curious and wants to know more.