We have an existing logo, and a kind of brand look. I want to go somewhere else, the company change a lot over the last 10 years. We work to reach the people that are able to go further of the "I like it or not", people that want to understand and learn about what they are drinking. In fact, we sell coffee in the same way some sell wine. We are in business since more than 10 years and are well established in the industry. Kind of maturity. We have a good team, and we finished to pay all the big loan and financial obligation that goes with the beginning of a business. Now, we are more independant and we have the privilege to buy the top notch coffee, often from Cup of Excellence, and we have the customer base that follow us in our adventure. You can have a look at our website and our social media account. In a more personnal way, we are located at the far east of the province of Quebec, on the shore on the Chaleur Bay. We bought a small fishing building near the dock and started the company there. It is 950km of Montréal, very far of any big citie. It was a decision to raise our kid (4) on the beach and in the mountain. Brulerie du Quai is in french, meaning roasting on the dock. The small village where we are is very touristic in summer. People come from every where to see the gaspé peninsula. Wen they come to our workshop we have the time to connect with them. And when to come home after their vacation, some of them start to order their coffee online from us. I think that they love the coffee we select by direct trade, our roast profil and our craft in general, but I think they bought something else, like an approuval for our way of live. And a lot of them told us that drinking the coffee ordered from us is like staying in vacation all year long.
After this first design, we will have to adapt our packaging and our web site with the new look.