What is VO₂?
As a former competitive marathoner and Olympic Trials qualifier, VO₂ meant a lot to me when I was training - VO₂ max is the maximum rate of oxygen consumption measured during incremental exercise; that is, exercise of increasing intensity. The name is derived from three abbreviations: "V" for volume, "O₂" for oxygen, and "max" for maximum.
The factors affecting VO₂ are often divided into supply and demand. Supply is the transport of oxygen from the lungs to the mitochondria while demand is the rate at which the mitochondria can reduce oxygen in the process of oxidative phosphorylation. Of these, the supply factor is often considered to be the limiting one.
What VO₂ means in my business – is that I help sales and marketing teams increase their rate of oxygen consumption through providing them more oxygen, more supply. More oxygen, better leads, bigger deals. Communication = Oxygen
https://www.hubspot.com/ - icon is literal - hub
https://www.cisco.com/ - same with this
https://slack.com/ - use of color
BMW or Mercedes – there’s a story behind those marks that isn’t as literal
Would like an identifying icon to use in social, favicons, etc
I don’t want any lines that go up and come down – I want my clients to feel like their numbers/sales will only go up
I like the idea of monogram logos, and really like the idea of pictorial mark or abstract.