Boutique consultancy in the business / digital space.
Tagline: We architect business processes and data that enable your enterprise systems to be scalable, easy to use and deliver data-driven insights.
Context: We work with the latest cloud and digital technologies, focusing on embedding these applications within organisations existing processes delivering business transformation.
Target Audience: Enterprise-level organisations implementing cloud ERP applications, eg: workday. Trying to get the attention of business and technical reps from these companies that know how hard it can be to implement these applications.
We are not system integrators, our focus is on business integration. We want solutions to be in sync with organisations entire business ecosystem ensuring end-to-end interoperability of people, process, and data.
Why - "Vivid Results"
The word vivid to me means a lot of things. I hope it makes people think of bright natural images, eg: sunrise, vivid landscapes. It is also meant to inspire a little creativity to think outside the box and being colourful in personality.
From a branding perspective, I am trying to convey:
- To think big picture
- Solve complex problems
- Achieve business transformation