I have attached a document under the 'design inspiration' where I have captured a number of designs I like (massive kudos to the designers). I want the logo to be professional, sleek, and enticing but at the same time, fun and friendly, playful and warm. It needs to put across happiness and sleep. I do not want the logo and design to be corporate looking nor do I want something a generic free logo maker could design. Please try and wow me!
I offer a personal, one to one service, and essentially become an important part of the families support network whist they are going through my programme with their children. I will be using the logo on social media, my website, and lots of other marketing material (flyers, posters, etc). It needs to be clear what I do from looking at my logo / company name. I like the idea of the name being incorporated in the logo, with perhaps the 'sleep consultancy' written below.
It needs to provide a sense of caring, support and nurturing. Too many of my competitors have images of babies sleeping well and peacefully, and although we offer similar services, I want my logo to stand out in a crowded market.
I'd really like to identify a color pallet of complimentary colors that work perfectly with the logo expressing this caring ethos associated with the business that would work well on a website too (e.g. pastel shades, not bright and garish