We consider Spreebrand as a brand think tank for established enterprises (e.g. Coca Cola, Bacardi, Diageo, etc.) which we can feed with our creative ideas, working speed and flexibility.
Spreebrand innovates products mainly in the Lifestyle - Consumer Goods segment. We create attractive storys around the products, build the brands via distribution and marketing on the international markets and bring them to an exit. Our first brand 'Berliner Mumpitz' is the first existing 'Smoothie-Liqueur' on the market which brandwise relates back to the golden 1920s of Berlin.
Apart of the the development of own brands, Spreebrand is also offering consultancy in the development of brands for other parties, e.g. musicians, gastronomes, artists, license brands, etc.
For the time being we are not a production company but rather acquire the respective raw materials and production services from specialized companies. This situation might change in the next 3 years as we are growing our business. Therefore it will be advantageous if the logo / CI includes already the charme of a manufacturer.
Our target groups are various. In terms of B2B we target the cool and trendy bars / clubs / restaurants of the world's metropols. High class and elegance is not as important as freakyness, subcultureness and hedonism. In terms of B2C we look out for the trendsetters, the multipliers, the ones who want to try new things and who are able and willing to pay the price for this privilege.