• Men, women and families, who are event-goers, lovers of live music, willing to try new things and interested in mindfulness (including yoga and wellness) and positive global social change.
• Our target is similar to those who attend the Bonnaroo music festival, and while multi-generational, our target audience is between 15 and 55 year olds.
• Engaging, enjoyable, friendly and trustworthy; invokes quality and professionalism yet feels grassroots.
• Promotes good karma, positivity, oneness, spirituality and education (organically - not in a cult-like way)
• Open to both clean, modern and abstract schemes as well as artistic, festival-like but we want to avoid “hippie / age of Aquarius” / psychedelic / childlike / animated styles.
• Design should be easy on the eyes so not to be difficult to read, in color and / or black and white versions and understandable at small size, as in an email signature, for instance.
• Will be used with and without the tagline: music & lifestyle events for positive change
• Hoping for something like an “image or symbol” that can stand-alone from the brand name (and tagline), to represent the brand (on banners, stickers, t-shirts, etc…) or potentially on it’s own after years of marketing (ie., the 3 circles of “o’s” at the end of Bonnaroo, the “queen” in Starbucks, the red, white and blue “circle” in Pepsi).
• A cutout image or something that can be reproduced in a different color around the property of our events. (for example a heart is typically red, but can be changed to pink, purple, black, white, etc…when used in various situations).
• Note: The word chameleon in our name represents change, as chameleons can change their colors. We look to visually represent a chameleon, yet in an abstract way to not look animated (animated chameleons tend to look corny and real ones lean towards being scary).
• IMPORTANT: please be sure any use of a chameleon does NOT look phallic, or chipmunk-like or crustacean-like.
• A full chameleon is not necessarily required; perhaps well represented chameleon colors or a tail may communicate chameleon.
• While Karmakhameleon is a hybrid of live music & mindfulness, we are not looking for an over use of musical notes or guitar images.
• Must also appeal to potential sponsors, other non-profit partners, schools, media partners, and advertisers.
• Can easily be produced into stickers, for logo application to banners, t-shirts and other merchandising.
Let designers make suggestions with this in mind:
• Brighter-type colors of a chameleon, but not rainbow-like.
• Bright neon colors should be avoided
• Prefer bright colors, not primary, such as tones found in natures.
• The green of new leaves at springtime shining the sunshine. No kelly rather the more like a brighter green like the forest.
• Brighter oranges and yellows found in New England at the peak of foliage.
• Purple tones, but not pink.
• Turquoise and red hues are ok, but not too heavy on the red.
Must work well with a standard non serif font when used for a letter or on website.
Must be legible at a reduced size in color and / or black and white versions for digital use, in print and on promotional items, as well as favicon or app image.
No requirements on cap / lower cased lettering. Open to lower cased and / or caps.
When working on your design, please ask yourself if the logo gives Karmakhameleon it’s own unique identity and allows it to be recognized over time, standing for what Karmakhameleon is about, without confusion.
As we are a non-profit project, and our logo also needs to be attractive to donors and sponsors, etc... and easy for sponsors to use digitally, when helping to promote us.
Visit http://www.karmakhameleon.info for more information about our project.
Works well in full color, solid, black and white
Use of color and distinct logo for recognizability. Works with and without tagline:
Shows dimension and radiation / vibration:
Shows dimension and meld of combined elements, and colors - making it unique and original:
Use of artistic design with color and intrigue with uniqueness and originality:
Use of blended soft, but bright color in dragonfly’s wings:
*** Our previous (temporary) logo is uploaded here and is merely shared here to to show texture of chameleon skin and it’s vast array of color. This was designed as a circular shape to play off of oneness and global impact, as the earth is round (and behavior all over our planet is in disarray) yet we do not require a circle, and are open to various shapes.