Try to include elements of communication.
High-end, premium business services
Executive business marketing
A little bit of personality :)
No rocket ships
No letter "K" (unless really well incorporated with the idea of marketing, high-end communication, media, ideas and strategy.)
We have a serious, analytic, strategic acumen and focus on customers' business - AND we want our personalities and perhaps a little levity (not overdone) to set us apart.
Also we have media, newspaper and broadcast backgrounds giving us journalistic authority in getting to the bottom of strategy. That sets us apart. So media / storytelling elements might work.
>>Incorporating knowledge /wisdom /smarts somehow would be an interesting way to show personality.
>> Customers hire us for our words and ideas - we are communicators.
>>Our first initial "K" doesn't mean anything in the industry so that does NOT need to be prominent.
Font and type play are very interesting.
We don't want a hipster identity.
We do want the editable InDesign or AI files.