All About Parenting hebben hét ontwerp waar ze naar op zoek waren gevonden door een wedstrijd te starten in de categorie logo & merkidentiteit-pakket:
Redesign a powerful logo for All About Parenting - learning platform for parents
Bekijk All About Parenting hun wedstrijd in de categorie Logo & merkidentiteit-pakket…
Info over ons
All About Parenting started in 2014 as an original and unique parenting program developed by the best parenting expert in Romania - Nia Cremene, who based its methodology on the Self Determination Theory - the most successful motivational theories in the world. Now, All About Parenting is a complete methodology which compiles online courses, seminars, conferences and books about parenting. Also, All About Parenting represents an organisation with 5 certified trainers and a team of over 30 employees. Our mission is to make learning about parenting to be as normal as driving school before you become a driver. So, our target are all the parents, from all over the world, with children of 1 to 10 years old. Our core target, though, are the parents who understand the importance of learning about how to raise a child, in order to give them the best assets in life: high self-esteem, trust in themselves and in others, responsibility, autonomy and independence. Because everything in our method is scientifically backed-up, our slogan is All About Parenting - Science with love for parents and children
We already have a logo (as you can see in the files attached) so we want to redesign it. Below you can find what we want to keep and what we want to change. 1. Our logo have two elephants in it (a mother and a child) because, in the animal world, elephants are considered the best mothers. They are facing each other to suggest cooperation, nu just guidance. Their trunks are united to suggest connection. And the sun suggest a bright future. It is also a trend in parenting to speak about ”the elephant mother” as it is a parenting style different than ”the tiger mom” or ”helicopter parent”. The elephant parent is very nurturing and protective of their offspring, especially in the earliest stages of their life. In the animal kingdom, elephant mothers are protective of their young. Their babies can usually be found hovering underneath them. Often, other females in the herd rally to assist the mother in ensuring the youngest members are protected. When young elephants do encounter the dangers of their habitats, their mothers are quick to intervene. Elephant parents allow their children more flexibility and choices rather than definitive and strict guidelines that need to be followed. They may rock their children to sleep where other parents would let them cry it out. They may not require kids to stick out challenging situations, and they encourage them to be whoever they want to be. This parenting style represents the All About Parenting methodology, so we would like to keep the elephants in the logo. May be one, two or more elephants, minimalistic or not, here goes your magic. 2. We would like that in our new logo the name (All About Parenting) to have a more important role than in the previous logo. The new logo should be a combination of the name and the symbols, in which both parts (the name and the symbols) have an almost equal proportion. 3. Our actual logo is being judged as ”too childish” and for some it suggests a playground or learning courses for kids, so we would like a touch on it so the new logo would speak about the love and care of an elephant mother, but also about the professionalism which stands behind our company, the authenticity of our methodology and the trust parents can have in the parenting method we propose. When we look at this logo we want to see: ”the natural way of rising children scientifically backed-up with the latest research in education” 4. Please keep an eye on the elements of the logo so we can use them separately to enforce our brand identity in all of our communication materials. The font used in the logo should be the font we use in all of our communication materials, so please choose a good font for social media, cause most of our advertisements are videos and graphics for social media. Also, symbols from the logo (elephants and others) should be used in the brand identity pack. The purpose is to use parts parts of the logo, or derivations from them, in our communications materials (be them powerpoint presentations, infographics or video advertisements) so that people identify the All About Parenting brand from our overall design style, even if the name does not appear. We like the ”pastel” example - see attached. 5. Design the logo in a way in which we can add below the slogan or other text. Would be happy to receive some suggestions of fonts for this second text which may appear in the program`s logo. 6. Think about a logo which we can animate. 7. Don`t use abreviation (AAP).
Voor elke ontwerpcategorie zijn verschillende prijspakketten voor ieder budget beschikbaar. Een ontwerpwedstrijd binnen de categorie Logo & merkidentiteit-pakket begint bij € 549
Aan te leveren bestanden
Volledig eigendom van auteursrechten met gebruiksklare bestanden voor digitaal gebruik en/of drukwerk.
Het begon allemaal met ontwerpinstructies.
Via een aantal simpele, interactieve stappen werd het duidelijk welke ontwerpstijl gezocht werd, en wat precies nodig was voor hun ontwerp in de categorie logo & merkidentiteit-pakket.
Ontwerpers van over de hele wereld hebben hun ontwerpen ingezonden.
All About Parenting werkte samen met ontwerpers om hun ideeën te verfijnen
Wanneer ontwerpen worden ingezonden, kan je deze beoordelen, zodat ontwerpers weten wat je zoekt voor jouw logo-ontwerp.
99designs heeft geweldige tools die samenwerken makkelijker maken. Zo kan je beter aangeven wat en waar je iets doorgevoerd wil hebben
En toen… hebben ze een winnaar benoemd!
All About Parenting
Very open to suggestions, he had lots of patience to change the design several times until we liked it. Also, we made a poll, with more than 3000 votes and his design was the winner in our customers heart. I totally recommend doing polls, because we were not very sure if his logo was the one we need, but when we saw our customers feedback we knew that they know better :)
Gaanderweg ontmoetten ze veel getalenteerde ontwerpers…
We denken dat wedstrijden een geweldige manier zijn om design te krijgen.
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