My company is renting out vip-skyboxes on the main concert/ice arena in Helsinki, Finland.
Clients are mainly Finnish companies: they rent skyboxes for shows, ice hockey or concerts to entertain clients/employees. It’s a bit more interesting concept that just going to a restaurant: you can have a business meeting at the skybox before the event, and then enjoy the show/game with your guests in the same private setting with meals/drinks available through the whole evening. So it’s like Business & Pleasure concept. Sending you a couple of pictures of skyboxes: it’s a super nice experience, cause you have vip-entrance to arena, meals/drinks during the show, own balcony. Guests feel important and comfortable.
I would call it entertainment business. The name of the company is Aitiopro (“aitio” means skybox in Finnish). Would like our constant and especially new clients to associate our company with something fun, modern, sporty, cool experience/adventure.
-Most customers are male
- I like orange colour (it’s a colour of Helsinki hockey team Jokerit, but mainly because its very lively, like fire, gives positive energy). So would be nice to have it in a logo.
- My idea is that logo will be a combination of a Symbol and company name (“Aitiopro”).
- Logo should not be as cartoonish as for a gaming company for example (because our clients are usually 40+ and it will be a bit too funky for them), but at the same time there can be nice drawing/cartoon type symbol, just not too much. Maybe outdraw of smth that would indicate that its related to stadium gigs/entertainment
Planning to expand to other concert/ice arenas in Finland. I noticed that many arenas in Finland have a led information board on the ceiling in the middle (sending you a couple of pics). So maybe this information board (I don’t know the exact name in English) could be in a logo (as a symbol part)? However I am open to other ideas, your imagination is better than mine.
We are small company, but want to look big. Since we have big corporate clients, they like doing business with peers. Especially for new corporate clients trust issue in the beginning kicks in, so would be nice to look like a big brand.
Would like logo to be cool and modern, not boring. We are in entertainment business after all :)
Please do not copy the designs I gave as an example, they just give the perspective. Just the "A" sign or any letter sign is boring, too easy. Counting on your creativity!
Maybe we can try some 3D effect for the symbol, don't know. Open for suggestions.
- I have a small sportscar (Mercedes SLK), wanna order a car wrap from the same designer that creates brand identity for my company here. So the logo should be sporty and cool, so that we get good synergy.
I do not need an envelope design. What could we do instead?