Desert Champions had een nieuw Logo & merkidentiteit-pakket ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit346 ontwerpen ingezonden door74 freelance designers.
DESERT CHAMPIONS
Desert Champions is a sports and entertainment event management company. Key events include the BNP Paribas Open professional tennis tournament, a music festival (Indian Wells Music Festival), a tennis club (Indian Wells Tennis Garden), and more.
This will not be a very public consumer brand so it DOES NOT have to be flashy with fancy fonts, graphics (mountains, palms, camels, etc). The simpler the better. Need a strong font. Think USA Today brand with a circle, Nike with a swoosh, Facebook with a F, ... We also don't really like to use the letters DC.
Looking for a corporate clean and professional brand identity to serve as overall umbrella of sub-brands / events. Sophisticated but not stiff. :). Not looking for prominent imagery in a logo. Need to spell Desert Champions. Don't want to be confined to a specific template such as a box with a background.