Product: A Book/Coaching Service/ 1-1 Online training program that teaches people how to find the right job for them. This includes training on 1) Mindset and ownership 2) Clarity of purpose and goals 3) Guidance on Resume Writing and Building a great LinkedIn Profile 4) Targeting desired employers and jobs 5) Interview skills 6) Negotiation skills. Think of it like sales for non-sales people in the context of finding your next job.
Benefits: We help Corporate Executives to be 1) Well paid 2) Have Work Life balance and 3) Appreciated
Core themes for graphic - abstract - career progression, personal development, growth, empowerment, life improvement, skills development
Target Audience description: 80% Male and 20% Female. Age 35-55 years old. Income $150-$300,000 (mid- high income). Corporate employees and managers. Career oriented, motivated, ambitious, well educated, upwardly mobile. They work in technology, financial services companies, consulting - very 'white' collar environment.