Wat heb je in gedachten voor de stijl en het thema voor de business card?
Currently each brand has its own business card design but our goal is to move to a more standard, single card design. The inherent problem with this concept is that while some employees work equally for each brand (ActionQuest, Sea|mester and Lifeworks), others are focused on a specific brand and their email address will reflect this on the card. How to create a “one size fit’s most” is the problem we would like help solving.
One concept we had was to produce a fairly generic business card yet build into it the ability to highlight the brand that the employee specifically works for. This “highlighting” could be done through the use of brand specific color or even by magnification of one of the brand logos, similar to how the magnification feature might work on the Apple dock. This is only one concept so please let your own creativity shine.
We sometimes shorten Global Expeditions Group to GXG and the tag we use is "You are your experiences.”
The associated illustrator file contains all of the company logos that we would need to have included on all cards.
Deliverables would be the card deign(s) (perhaps a generic front and then several different reverse sides for each of the brands subtly highlighted) in either Illustrator or InDesign CS5 file types.
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Global Expeditions Group
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