AreYouInterested is one of the largest online dating websites, with over 30 million users, and 14 million unique visitors each month. Although we have a lot of users, our iPhone install numbers can be much higher - we want to improve this with a redesigned iPhone application icon.
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Our target audience is very broad, although traditional users are young, web-savvy, and primarily react to bold and strong colors and designs.
We need to update our iPhone application icon to make it more appealing; as it is now is simply bland. Feel free to be very creative in the icon design - there are no restrictions to the design other than it to be obvious that this is a dating application. It should be appealing enough for users to want to download the application.