MySchool Pty Ltd has been in existence since 2003 and has worked to create and promote alternative fundraising strategies for Australian Schools. A shift in the marketing mix in 2010 has made the word MySchool a household name and it's now strongly linked to measured achievement in literacy and numeracy in all Australian schools. MySchool Pty Ltd owns the URL myschool.com.au and the registered trademark "MySchool". This year we're releasing an icon to be used in the real estate marketplace as a marketing tool for realtors and vendors to clearly identify those 'Homes-for-sale' that are situated in a high achieving school district. The working title for the program is the MySchool® Gold Star Address™. The program will raise money for local disadvantaged schools by selling limited licensing of the trademark icon to real estate agents and vendors.
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The icon will appear on on-line real estate listings in Australia. The research has shown that homes situated in better performing school districts have higher values than those that aren't. Each +5 TER points for example will raise a Sydney property's value by 3.5%. Currently a vendor will likely include this prestige school information in the body of their description. What we want is to produce an icon that says all that. The MySchool word itself is a household name and this real estate specific icon would appeal to a certain audience, typically parents buying free-standing homes in middle to upper middle class areas.
MySchool® is a registered trademark and can be viewed on http://www.myschool.com.au. The icon must feature this word logo prominently and the design should have a feeling of scholastic achievement using teaching icons such as a gold star, 'A' grade or a tick. (I'll leave that up to your creativity). It could also feature an appropriate tag-line something like "Gold Star Address" in the case where a gold star theme is used. The image needs to be scalable though legible in sizes as small as 115px wide. The icon needs to appeal to home buyers of properties typically in the $750,000 to $1.5 million range, so an aire of prestige needs to be included. Keep in mind that the ® symbol needs to accompany the MySchool word (MySchool®) and the upper and lower case letters need to be maintained as well as the black and teal colours in the word MySchool. The font for the MySchool word is SKIA.
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