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We are a heating and air conditioning company that focuses entirely on the residential consumer market. The area we operate in is an affluent market with demographics ranging from 35-65 years old, avg household income is in excess of $300k per year, the vast majority are working professionals and value quality service over price.
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The design elements we are looking for in a vehicle wrap is a clean design that utilizes elements of the logo. We are not looking for something that would be similar to a NASCAR vehicle with extensive graphics. Ideally we are looking for something that creatively communicates the brand visually in a memorable way. The base color of the vehicle is black, which was chosen by design. Ideally the design will incorporate a black background against the logo. The attached product logos are the primary brands we carry, Bryant and Generac. They can be included in the design or left out but they should not be incorporated into the design in such a way that if we switch brands the wrap will need to be redone. The other logo is NATE which is a certification that all of our technicians undergo as a requirement to work for the company. That logo can be incorporated into the design as a permanent feature though it should not be a primary focus.
The van that will be wrapped is a Ford Transit 250 which has the high roof and the longer body. As for the additional text, the company tag line is "Customer First, Period" The services that will be displayed on the vehicle should be Heating & Air Conditioning, however, the design of the services listed needs be done in such a way that it can be modified to HVAC, Plumbing & Electric later on. Essentially I just need to make sure we could apply vinyl over the services if we need to expand it later. The url is SunriseComfort.com.
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