Mission Nutrition was founded in early 2018 by 4 persons. Mission Nutrition is a company that aims to become a system gastronomy / chain gastronomy.
We describe ourselves as "POWER & HEALTH FAST FOOD". Our mission is to support people that dont know how or dont have the time to eat and live consicously and healthy.
Its "stores" will be trailers, in future maybe even modified containers that will be placed on the parking lot of big gyms.
These gyms are typically in office-areas.
Our website is: http://www.missionnutrition.de
Our Instagram & Facebook: @missionnutrition.de
Our products are mainly food based. We will sell really healthy, nutrient optimized dishes which are served in bowls. Our concept was developed by nutritionists / diet experts and this should be visible in the design --> because it creates trust within our customer base.
Our customers can either choose out of pre-packed bowls or they follow our "Build Your Bowl" Concept where they will pack single components into their bowl.
The ingredients are separated by the macro-nutrients carbohydrates, proteins and fats. On top are various sauces and toppings.
The main selling points of our products are
Healthy & fresh (gesund & frisch) --> Icon is a heart
Nutrient optimized (nährstoffoptimiert) --> icon is a scales
Target oriented (zielorientiert)/ Individual (individuell) --> icon is a paperplane style arrow
Also its special that our products and dishes were co-developed by professional nutritionists.
We would like to inlcude them in our design. We used them with icons, please see our website for this.
Please use the German expressions.
One meal is about 8 to 10 $.
Our target group:
Our main target group is between 18 and 40 years old, both male and female by same shares. They are people that live (or want to live) a healthy lifestyle, are conscious with their environment and are typically sporty people. As our trailer is positioned in front of gyms, they are mostly sporty people.
They are rather modern and young than old fashioned.