We are looking for a fun, cool and playful polar bear that appeals to kids in the age 3-9 years old. It is important that it appeals to the oldest kids and that they don’t think it is too cute. It will be used as a mascot, so it should work well together with our logo and overall feel of the brand.
We are developing a children’s streaming service for the Nordic market, and we are using the polar bear as a mascot as part of the Nordisk Film heritage. The streaming service will be named Oiii, and we have a logo and visual identity ready – we are just missing the mascot. “Oiii” is an expression that represents surprise, excitement and joy.
Attached is part of our design guide for Oiii. You are free to choose whether psd or ai works best for you. We do have a couple of sketches of the polar bear, but you should not be limited by this design. Please be inspired by the 3D-look that we are going for, but form and expression are up for interpretation. You’re free to be creative, as long as it works well together with the look and feel of our logo.
The polar bear should have a smiling, welcoming facial expression as the standard, but we also need variations of the facial expressions to be used in different occasions. It should be possible to dress up the bear, so that it can be used as avatars for the kids sub-profiles. So we would need versions of the mascot as a pirate, cowboy, princess, robot, surfer, chef, monster, magician, superhero, clown, explorer, etc.