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We are the largest peach grower in the eastern United States. Our target audience is consumers who like to eat peaches - enjoy a healthy lifestyle and like to buy peaches for themselves or for their families. The majority of our consumers are foodies who like to cook/bake. People who like peaches can be passionate about them. Once people try our peaches, they love them for their incredible flavor! While we skew more female in our social media followers, we do not want to ignore our male fans. Our fan following is mostly in the United States. We do not want the character to be too childish. We want it to appeal to a broad audience that is mostly adult.
We would like to design a pair of peach caricature/mascots (one male, one female) that we can use both for our consumer facing brand as well as the trade (the decision makers at grocery retailers that would buy our peaches to have in their stores to sell to their customers). Our immediate need is for an ad that will be used in March 2019 at a produce industry trade show. The theme is "Party like it's 1999" so we would like to theme this particular set of characters in 1990s inspired clothing/style. We would like the male peach to be dressed as Prince (the artist/singer). Think … purple velour suit with puffy shirt. For the girl, we were also thinking a big icon (such as Cher, etc.). We are looking for iconic characters that are easily recognizable with no explanation. The idea for Prince comes from his song "Party Like It's 1999." Important to note – our consumer audience is adult.
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