WHAT YOU WILL PROVIDE AS THE DESIGN CONTESTANTS: You will provide a Brand Logo/Color Palette and Graphic Design theme for our Home Web Page
WHAT IS AVADO?
Avado is a Health and Wellness membership program acquired by consumers via E-Commerce. We offer consumers access to purchase a membership card that gives the consumer significant discounts on procedures such as Teeth whitening, Teeth Straightening, Chiropractor services, acupuncture, vision products and services (exams, Lasik, etc.), family counseling, and many more procedures and services. Avado is not insurance. Avado members are interested in a long and healthy life. Go to http://www.optumhealth.com, to see the product and content that Avado will present. We will copy and paste most of this content and functionality with Optum re-packaged as Avado.
Healthy Families (Moms and Women are the primary target) who are looking to save money on many health and wellness preventative services and procedures for themselves and their families. We will sell many of these "cards" through Groupon and other social commerce sites and direct via our website, and on Home Shopping network and potentially at Walmart much like the Itunes card is sold today at retail...
We need to have a Logo and complete Brand Home Web Page Look and Feel/Theme that can be used in all Avado collateral.
We need to be able to ad descriptors to the logo as we add services or partners who we may co-brand with - e.g., a descriptor such as "Avado Wellness", "Avado Life", etc.. We will need to have the logo fit well in standard IAB Universal Ad Package ad sizes (300x250, Leaderboard & Skyscrapers). It should render well when shared in Facebook pages or when represented in an iPhone/Android app without the logo being truncated.
As a reference to the products and services Avado will sell, please go to http://www.OptumHealth.com. We will be re-selling these same procedures and services and using the same network but we would like the Avado Home page to be a bit more welcoming and have the ability for testimonial and community building in attitude.