The Intelligent Investor
About The Intelligent Investor..
Established in April 1998, The Intelligent Investor is an independent stock market research service available by subscription. Members enjoy frequent and detailed stock research and stock recommendations posted on the website, and a printed fortnightly newsletter comprising the most notable reviews.
There’s also a range of other member beneﬁts, such as stock podcasts featuring The Intelligent Investor’s analysts, company executives and notable investors, and forums where members can ask questions of the team of analysts.
We try to encourage new users to take a free trial of the service before joining.
About the Bristlemouth Blog
Steve Johnson is the managing director of Australia’s leading value investing publication, The Intelligent Investor. He’s an economics graduate from the University of New South Wales and spent four years investment banking at Macquarie Bank before deciding to pursue his passion for value investing in 2003.
Aside from his management role, Steve likes to write about finance, macroeconomic issues and interesting articles from around the world. The blog is what is to be designed below.
The target audience is the value investing community. Typically, our members are aged 40+ and have investing portfolios greater than $80,000. The blog is not just targeted at this audience however and is also targeted at anyone interested in investing.
One main aim of the blog is to get them interested in value investing and get them to consider taking out a free trial with The Intelligent Investor.
We wish to design a blog template to replace the current design of the Bristlemouth blog (we will require a homepage, category page and article page designed):
One main aim of the blog is to get them interested in value investing and get them to consider taking out a free trial with The Intelligent Investor. Another aim is to get Steve's opinions and thoughts out there (he is regularly interviewed on lateline business and inside business).
The blog is mainly read by our subscribers at this stage but a goal of this project is to make it more popular and appealing to potential new members.
We wish to incorporate the Bristlemouth fish (it is a type of fish) into the design. The fish is a deep sea fish that it feeds from the depths of the ocean. Like Value investing, the fish signifies going to whatever depths you need to to find the best investments. A cartoon like version of the fish would be great to include in the design.
We wish to keep the main elements that are on the page now and are open to new ideas based on our goals and requirements.
We will leave colours up to you but the articles must be easy to read (we like the thesis WP theme for its readability). if you have any questions, please email firstname.lastname@example.org.