FixItYourself.com is a daily blog on home improvement topics. Some posts are news-oriented, others are "evergreen", but posts are always snarky and humorous.
The site's tagline is: "Where Home Improvement Junkies Get their Fix".
We target adults that have an interest in home improvement topics and have a long "honey-do" list. Most will be homeowners, and are reading posts for their entertainment value, and to learn the latest new products on the home improvement market.
The logo should include "FixItYourself.com" and perhaps a stylized image that informs the viewer that the site focuses on home improvement.
The header should include the logo in the upper left hand corner, and the tagline "Where Home Improvement Junkies Get their Fix". It should also include a search box and search button.
The toolbar (which I'm assuming will look best on the left, but I'm open to seeing on the right) should include:
1. Link to blog posts organized by Category
2. Link to blog posts organized by Month and Year
1. Copyright notice
2. Login link
3. RSS Link
People come to FixItYourself.com for entertainment -- they're not doing hardcore product research. The colors should reflect that. They should be upbeat, and not overly serious.
The site is snarky and humorous.
The site does not have any banner advertisements.
Pixel size should be: 1024 x 768
There should be an RSS icon at the top of the page to encourage people to subscribe to the site's feed
The winner will need to provide a layered PSD file upon handoff.