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CaseStudiesOnline.com will be launching in January. It will be a pay membership site where members can get access to the database of content. The content exists of summaries and links to social media case studies.
While case studies exist already online, there's no way to search for a SPECIFIC kind of case study. For instance, "Show me all case studies when a non-profit in the entertainment industry used YouTube successfully, with a budget of less than $50,000."
The site will be loaded with 500+ such case studies. There are about 75 in there now.
Vertel ons iets meer over jezelf en de mensen die je bereikt
Ages 25-60, all genders.
There will be two main kinds of audiences.
1. Social media evangelists, keynote speakers, authors, etc. who are looking for anecdotes about how social media is being used in business to include in their speeches, workshops, and books.
2. VPs of marketing or other outreach executives at organizations seeking ideas of how they can use social media to help their business.
These are busy people. They'll be arriving at the site deliberately and expect to pull up case studies matching their criteria within 10 seconds.