Voltooide wedstrijd

Financial Web Site that Appeals to Parents of Teenagers

kb33 had een nieuw WordPress thema ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit20 ontwerpen ingezonden door7 freelance designers.

20
inzendingen
7
designers
1
winnaar

Hoe kb33 hun aangepaste wordpress websites begonnen

Bedrijfsnaam

Financial Education Institute

Overzicht

Objectives
* Produce a new web site that emotionally resonates with parents of teenagers.
* Create the best experience for a new customer to schedule and pay for a session for their child.

Goal
* Generate session ticket orders.

Strategy
* Design an experience that initially evokes feelings of fear in a parent that their teenager doesn't have the financial knowledge that they need. Then build confidence and trust in the idea that the Financial Education Institute is the solution.

Mental imagery
* Tap into a parent's fear of their child failing in this world due to a lack of financial acumen.
* Relieve that fear by showing how FEI can teach their teenage financial skills.

Photography
* Make use of photography that shows tension over the topic of money.
Examples: http://www.istockphoto.com/search/l…ox/9946934
* Make use of photography that builds trust in FEI and shows the experience their teenager will have in a FEI session. See attached brochure for examples.

Brand Personality
* Professional, Practical, and Successful

Tag Line
* “Invest in your child's financial future now”

Key words
* money, financial management, financial skills, finance knowledge, learning, teenager, young adult, investing

Key Selling Idea
* Invest in your child's financial future now so that they are prepared.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Audience
* Parents of teenagers in the U.S.

Tactics
* Emphasize ease of navigation.
* Direct visitors toward placing an order.
* Present opportunities for parents to stay informed on the topics FEI is promoting through social media.

Brand Promise
* FEI will teach your teenager financial skills that they won't listen to you about.

Vereisten

Format
* See attached wireframe PSD file for more detail and layout

Color
* Choose a color palette reminiscent of banking, money and industry.
* Make use of 'white-space' to improve readability, make a great first impression, create a feeling of sophistication and elegance for an upscale brand.
* Incorporate green (Hex: #00653a, RGB: 0, 101, 58), but not too much.
* Incorporate grey (Hex: #948671, RGB: 148, 134, 113), but not too much.

Deliverables
* Web page design (Photoshop layered) for Wordpress Theme
* Font files

Bronzen pakket

US$ 495

Betaalde features

  • Featured vermelding

Gratis features

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