Modern, Elegant Baby App Icon

Megan Nielsen Pty Ltd

I am developing a baby-tracking app called Best Baby. Last year my wife and I had a gorgeous baby girl Rosie. But all of the baby tracking apps we tried to use were awful. Now we’re making the baby-tracking app we wished we had.

The goal of the app is to be the simplest way to track everything you need to know about your baby. It keeps track of your baby's sleep, feeds, diapers, growth, milestones, medicine, symptoms and general notes.

The focus of the app is on streamlined forms and intuitive timers to make recording activities quick and easy. With charts and timelines to tell you what you need to know and help you spot trends.

The target audience is mums with babies less than 1 year old.

I would like a simple, modern and elegant iPhone app icon for a baby-tracking app. The app is called “Best Baby”.

I am open to any idea as long as it is modern, elegant and consistent with the existing app. I like clean minimal design and it has to appeal to mums so it should be feminine, but beyond that you're free to be creative.

Other baby tracking apps tend to have kitschy, dated and childish app icons that I really dislike. So I want this icon to be modern and elegant so that it will stand out from the crowd when potential customers are searching for a baby app on the app store.

The app has already been developed and is currently in beta testing, so the app icon must be consistent with the existing app design.

I’ve attached some screenshots of the app and if you would like to download a copy let me know and I can send you an invite to our beta testing.

The color palette of the app is:

Primary Color: Green #50d2c2
Secondary Color: Orange #FFB258
Tertiary Color: Purple #8c88ff

Greyscale:
Black: #1d1d26
Dark Grey: #686868
Light Grey: #AAAAAA
Light Background Grey: #f8f8f9

The app uses the font Avenir primarily with Book or Medium font styles.

I have a lot of other graphic design jobs that I would like to have done for this app. So ideally I’d like to find a graphic designer that I could continue to work with in the future. These other jobs would be things like a single page marketing site, banner ads, marketing emails, social media ads, etc.

I’ve also attached a list of app icons that I do and don’t like to help show you my taste in app icons.

Feel free to get in touch if you have any questions

Good luck and I can’t wait to see what you come up with ☺

I don't mind what images the app icon has or what writing if any. As long as it looks like a baby tracking app icon, is modern, elegant and consistent with the existing app.

The app icon could use any part of the app name and any generic picture of baby things like baby feet, a dummy, crib, play blocks, teddy bear, mother holding a baby, love hearts, etc.

But please avoid specific single features of the app. I don't want customers be confused by the icon and think this is a single feature breast feeding or sleep app. I want customers to see that the app has many features.

And please NO BABY HEADS. I've never seen a baby app icon that had a baby head on it that looked modern and elegant... Personally I think baby heads always look a bit goofy on app icons.