This designer brief includes :
1. What we need
2. The required format
3. Elements that must be included
4. Stylistic preferences
5. Sample images
6. Some details on the two « characters »
7. The text you need to include in the game
If you need any other information, please let us know and we’ll respond as soon as possible.
What we need
We’d like you to design a board game. This is the first in a series of 7 that we will include in our course. When you are picked as the winner for this contest, we would like to keep working with you to create the other 6 layouts in a similar style.
This design will be printed on A3-sized paper in landscape orientation ( width 16.53 inches / 42cm, and height 11.69 inches / 29.7cm ).
It will be a « full bleed » print, so please do not include any critical elements/text in the last centimeter/half-inch on either border of the design.
We do not need trim lines drawn over the design.
We will need the final files in CMYK ; we need the source (PSD / Illustrator or InDesign) files as well as PNG preview files (300dpi).
Elements that must be included in the design
THE GAME TITLE
La Machine à Vendre
Module 0 - Le Bon Départ
"Découvrez Comment Automatiser Vos Ventes,
Vous Libérer Du Temps,
et Devenir Un Entrepreneur Libre et Serein !"
The board game has a start and an end, and each step should be a box containing the text describing that step (I have included the necessary text below).
The « path » must start towards the top left corner of the board, and end either at the bottom of the board or on the right side of the board.
Please number each step of the game (I've attached a list of the steps with the appropriate numbers). Please notice that there is a "fork in the road" from steps 20 to 24, so each of the three possible paths are numbered 20 to 24.
Space must be left available for "completion stickers" that players will stick onto the board.
Each sticker is 1.5cm (0.59 inches).
It is best if you can delineate a square space inside (or next to) each box on the path. See examples below.
We want to include two drawn characters : a (dark haired) man and a (blonde) woman.
The characters should appear at least four times on the board :
- once at the beginning of the game
- twice alongside the path to illustrate specific steps (see example below)
- once at the end of the path (to celebrate the achievement of the game)
Here's the challenge with this design : It is a game... but it's a game for adults inside a "serious" business course. That's what makes it interesting : we have to strike the right balance of playfulness without being childish.
- Colors : the dominant colors of our brand are Navy blue #01538B and White. - We do not want « reversed type » for the path of the game. Please have the text inside the boxes be a dark text over a light background. Ideally the text could be #01538B navy blue IF you’re using a white background. But something other than blue if you’re using a different color for the background (especially at the point where there is a fork in the road, where the 3 different paths need to be clearly delineated as separate options)
- Keep it Simple and light
- Style : Professional/Mature rather than childish
- Feel : High-end (classy) but modern
- The playfulness should come from the characters (see below)
I have included here two examples of each « extreme ». The style we want would be somewhere in-between the first one and the second one.
First example :
See the attached file called "01 - FIRST EXAMPLE - The Eagle Eye Challenge.jpg"
What we like about this 1st example :
- Colors are lively and separating the board into four color zones makes the visual more appealing and less overwhelming
- Little icons, some of them presented along with the little character, serve to emphasize the action steps
- The empty space for stickers is clearly delineated
What we do not like :
- It is a little bit too childish
- The background image (a mountain and lake) makes sense for their brand of the baby eagle, but wouldn't work for us
Second example :
See attached file called "02 - SECOND EXAMPLE - Mindset Samurai.jpeg"
What we like about this 2nd example :
- It looks more serious/professional than the first one
- There is designated space in some of the boxes to allow the player to fill in important words (we need that in our design)
What we don't like :
- The black background and scary face at the top are too threatening
- The actual path from one box to the next is a little bit unclear, the order it's supposed to be played not visible enough.
- the spaces for "completion stickers" are too small
We need a (dark-haired) man and a (blonde) woman.
- Next to the first step of the game, we can see both characters opening a white cardboard box that contains white envelopes. (This is the package that this game comes in, so the characters represent our client opening the box)
- At step 4 we see the woman holding a photo frame, with little hearts around to show she loves whoever/whatever is in the picture
- At step 12 we see the man holding a screwdriver or toolbox
- At the last step of the game we see both the man and the woman celebrating that they finished the game !
Text you need to include
Here are all the steps that players go through during the game :
See the updated attached file called "03 - UPDATED List of steps for the Game Board.rtf"
Or if you prefer to see it in a visual way, I uploaded a flowchart/wireframe of the game board.
Please bear in mind that :
- There is a fork in the road at one point. (step 19)
- You have to respect the order of the steps, of course, BUT you do not have to lay the boxes in the same way I did in the flowchart. Because the game is A3-size, landscape-oriented, and the flowchart I'm sharing is in "portrait mode".
You can see the flowchart in the file called "04 - Flowchart of the game board.pdf"