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We are an online lighting distributor. We sell lighting fixtures, fans, and home decor to consumers who typically own their own home.
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We are looking for a mascot for our website that is based on the photo attached. His name is TJ and he will be starring in social media videos that we will be producing. We'd like him to be the face of Direct Buy Lighting. We are looking for the mascot to be in a professional cartoon style, with a bit of humor to entrigue consumers to like him. We want it to be something memorable and relatable for consumers, so while it should be vector/cartoon, it should also be realistic in a way. (this basically means no superhero mascot mockups, or anything weird like that, he should just be human). Use the attached photo as a reference for his resemblence in the mascot. Be creative, but be professional.
The demographics are:
Middle aged home owners, 60/40 Women/Men, USA based consumers
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