illustration for Shockingly Healthy

Shockingly Healthy

We make and sell amazing desserts that blow peoples' minds, and that are actually good for you. We are nutritionist/personal trainer developed and owned. Our current products are brownies and blondies (like a brownie but with vanilla batter).

We are seeking illustrations of 4 different characters + 1 illustration of the founder, Lauren.  The 4 characters to be used on our homepage in a rotating slideshow, and potentially in other print material. These characters will each be on a separate image, and they will rotate on the homepage.The illustration of Lauren will appear on our About page. 

CHARACTER DESCRIPTIONS:
-liberated dieter (she is black, volumptuous, tasting a shockingly healthy brownie for the first time, and her mind is blown.) She has a speech bubble that says "Un*%&#@*& Believable!"

-Yoga dude: he is in a crazy yoga pose (8 angle would be awesome, but we want to see his face), and he has a thought bubble with "Om nom nom..." and a brownie in the thought bubble. He's super fit. Not lanky yoga, strong yoga. Think Zac Ephron in 5-10 years.

-Young mom with kids: She has two kids, beside her, ages 4 and 7. She's hip, smart and fun, but knows her stuff. Her speech bubble says "Finally! A treat I can feel GOOD about giving them!" The kids are happily eating a brownie/blondie. Think Drew Barrymore meets Amy Pohler. Fun and bright.

-Exec: She is busy, well dressed in a suit and trendy, and appreciates a snack that does makes her feel great. Every minute counts for her. Her thought bubble says "No sugar high or energy crash after one of these!' Think Rashida Jones every race type of feeling. Wears glasses.

DIMENSIONS:
for the website, we're looking at 980x340 BUT we may want to use these for larger format printing in different medium, so please work on the character so it's ready to go for that application, but show us your designs with those dimensions in mind.

STYLE AND MUST HAVES:
-speech bubbles must be included
-some characters must be eating brownies, and some blondies (photos attached)
-we love a fusion between something modern and edgy with a throwback to a more retro pinup style (without too much of the sex aspect). We want to remind people of when food didn't have chemicals...but we want to look current. We have included some vintage images, but please ignore the pinup/overly sexed aspect--we don't want that! We like the depth of the wilma and betty attached.
-the characters must have PERSONALITY and look like individuals.
-colour should go with our other colours that will be used (bright pink and green, see package design attached)
-think rock and roll--this is a BRAND THAT DOING SOMETHING NO BRAND HAS DONE. WE BREAK BOUNDARIES AND DO THINGS OUR OWN WAY.
-approachable

THE LAUREN PHOTO:

There are two photos attached of Lauren--the one with the blue backdrop is a better shot, but the other one is more current (re hair colour). 

WHAT WE DON'T WANT
-none of these characters shop at the gap, nothing too generic or bland
-while we want them to be attractive, we don't want a bunch of cookie cutters that all look alike

BACKDROP:
-we're on the fence between a white backdrop or something coloured with some texture. Show us what you think is best.
-feel free to experiment with using an actual product brownie shot photograph, or illustrating the brownie. Again, we're not sure what will work best!

We appreciate your time and effort. Feel free to reach out with any questions.