The purpose of the infographic is to tell the story of how these companies build out their product portfolio to surround the consumer so the infographic should include a circle with a consumer at its center.
Original Inspiration Drawing: https://drive.google.com/file/d/1ww…sp=sharing
Simplified example: https://drive.google.com/file/d/1Ab…sp=sharing
Another component of the story is to show how these companies developed these capabilities over time. Using the product built vs. build document, a timeline should be created of various product launches organized by company and sector. This timeline could be integrated directly with the circle or it could be on its own.
Example of a timeline with legend and notes: https://drive.google.com/file/d/1Bi…sp=sharing
Product logos should be used, where possible, to cut down on the amount of text used in the infographic.
Example of product logos used for similar table: https://drive.google.com/file/d/1aZ…sp=sharing
The design needs to speak to the higher-level strategy of these companies. This can be accomplished by tying in trends on internet use, device ownership, and media consumption. These statistics provide the context behind these companies’ moves.
Thanks for considering the project, we’re looking forward to what you come up with!